Hello Taste is a content and design project created with the Tourism Authority of Thailand to promote gastronomic tourism among European travelers. Through a beautifully crafted publication, the project invites visitors to explore Thailand’s culinary heritage via immersive food experiences.

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Combining travel, culture, and gastronomy, Hello Taste offers curated trip ideas—from visiting local food producers and joining cooking classes to tasting regional specialties prepared by renowned chefs. Each journey is designed to transform meals into meaningful connections with Thai culture and create unforgettable memories through the art of eating and drinking.